World Athletics Championships
The IPC World Para Athletics Championships took place from the 14-23 July and the IAAF World Championships from 4-13 August at the London Stadium in the iconic Queen Elizabeth Olympic Park. London was the first city to host both world championships in the same year.
events over 20 days
medals across both championships
cumulative global audience
potential social media impressions #IAAFWorlds #ParaAthletics
What we did
Alongside UK Sport, British Athletics, DCMS, the GLA and the owners of the Queen Elizabeth Olympic Park we commissioned an independent feasibility report for the IAAF World Championships
We contributed to the business case presented to the Mayor of London for staging the event and supporting the bid.
Preparation of bid campaign and documentation
Alongside other stakeholders we created the campaign to win the bid including commissioning third party support and developing bid materials. After winning the bid in November 2011, we supported the GLA and British Athletics in securing the rights to stage the IPC World Para Athletics Championships.
Marketing events through digital channels
We promoted the championships to international and domestic audiences through our Visit London digital channels and reached out to new audiences via social media campaigns.
In partnership with event stakeholders we commissioned independent research to assess the economic and social value of staging the events to London. Read more in the London 2017 evaluation report.