What is Lumiere London?
Lumiere London is a free outdoor light festival that showcases the capital’s spectacular architecture and streets, with more than 50 art installations created by local and international artists.
About Lumiere London
Following its inaugural success, Lumiere London returned with four spectacular nights during January 2018. London’s iconic architecture and streets were transformed into a dazzling nocturnal art exhibition by the world’s most exciting artists, showcasing 54 incredible installations over an expanded footprint across London.
Produced by Artichoke and commissioned by the Mayor of London, Lumiere London is a free festival that takes place during the quietest time of the year to help boost business and footfall.
“Artichoke worked with London & Partners for both Lumiere London festivals 2016 and 2018 and we couldn’t have done it without them. The complexity of delivering a light festival on this scale is hard to imagine, and their collaborative approach and experience were invaluable. Working with London & Partners undoubtedly gave us a platform that amplified our impact and gave us a global reach whereby international audiences across the world saw London transformed into an extraordinary gallery without walls.”
– Helen Marriage, Artistic Director of Artichoke
visits over 4 days
net audience spend
direct economic benefit
visitlondon.com/lumiere page views
reach of #LumiereLDN and variants
What we did
Working in partnership with the GLA and Lumiere London’s producers Artichoke, we helped progress the concept and maintain momentum behind the festival.
Event marketing through digital channels
London & Partners was the lead media partner for Lumiere London and visitlondon.com/lumiere the digital home of the event.
We also provided further support with fundraising, communications and international PR to help position the event as London’s next big thing.